Case Study: Medals of America achieves a 40% lift in click-through rate with ROI Revolution's Facebook ad review strategy

Medals of America boosts Facebook ad CTR by 40% with ROI Revolution

Medals of America, a retailer of military accessories and collectibles, wanted to increase engagement and click-through rates for their Facebook ads to drive more website purchases. They partnered with the digital marketing agency ROI Revolution to find a way to maximize their paid social media profitability, particularly for their Facebook Dynamic Product Ads.

ROI Revolution's Social Media and Product Feeds teams collaborated to incorporate customer reviews and star ratings into the ad creatives using their proprietary RevolutionSuite technology. By testing ad variations that included reviews in the description, ROI Revolution identified a winning format. This strategy led to a 40% lift in click-through rate for the best-performing ad and an overall 13% increase in CTR across all of Medals of America's social media advertising.

Medals of America