Case Study: Legrand achieves 3-4x higher CTRs with ROI Revolution's programmatic advertising

Legrand boosts CTR to 0.51% with ROI Revolution

Legrand, a leading provider of electrical products, sought to expand its reach and drive new shoppers to its site, particularly for its niche designer switches. The challenge was to effectively target this specific audience and increase awareness without losing potential customers to competitors. To address this, they turned to their existing vendor, ROI Revolution, for a programmatic advertising solution.

ROI Revolution implemented a multi-channel programmatic strategy that included extensive audience research, custom interactive creative units, and ads across display, native, and pre-roll channels. This approach resulted in click-through rates that were significantly higher than the industry average, including a 0.51% CTR for native ads. The campaign delivered over 42 million impressions, 1.7 million completed video views, and 118,000 clicks, successfully driving high-value traffic for Legrand.

Legrand