Case Study: Home Goods Retailer achieves 3 consecutive years of online sales growth with ROI Revolution

Home Goods Retailer Sees 3 Consecutive Years of Online Sales Growth

Home Goods Retailer, an industry-leading home goods seller, wanted to expand online sales beyond branded advertising and better understand which digital channels were driving new customers. The company turned to ROI Revolution and its GATE technology to improve attribution and optimize non-branded PPC campaigns, since its existing setup could not accurately measure first-touch impact across search and other channels.

ROI Revolution built a custom attribution model in GATE, launched persona-based non-branded campaigns, and paired targeted ad copy with relevant landing pages to create a smoother purchase path. The result was a dramatic increase in performance: conversions and profitability doubled from the improved relevance, non-branded keyword sales shifted 35% from branded terms, and paid search transactions grew more than 20x year over year by the end of 2015, with continued monthly growth in 2016.