Case Study: Frette achieves 137% branded revenue growth with ROI Revolution’s optimized PPC audience targeting

Frette grows branded revenue 137% with ROI Revolution

Frette, a luxury linens and home furnishings retailer, sought to grow qualified traffic profitably without relying solely on organic visits. They partnered with the digital marketing agency ROI Revolution to scale their paid search efforts and improve campaign profitability through better audience targeting.

ROI Revolution optimized Frette's Google Ads campaigns by shifting from broad geographic targeting to a strategy aligned with the brand's ideal client profile. This involved incorporating income-level and demographic targeting, along with custom bidding strategies. The solution drove significant results, including a 137% increase in branded revenue overall and an average order value growth of over 200% in Texas, all without an increase in ad spend.

Frette