Case Study: Conair achieves 25% revenue growth with ROI Revolution's enhanced SEO content strategy

Conair grows revenue 25% with ROI Revolution

Conair, a producer of HVAC air filters, sought to capitalize on increased public interest in air filtration and face masks at the onset of the COVID-19 pandemic. The challenge was to provide authoritative, up-to-date information to meet this surge in search demand and highlight their expertise. Vendor ROI Revolution was engaged to execute an enhanced organic content strategy.

ROI Revolution's SEO team researched relevant keywords and wrote several regularly updated articles. They also conducted an outreach campaign to gain quality backlinks and improve the brand's authority. This solution drove tremendous results, including one article that generated 2.3 million impressions and over 162,000 sessions. Overall, ROI Revolution helped Conair achieve a 165% increase in organic traffic and a 25% increase in total sitewide revenue year-over-year.

Conair