Case Study: Brighton achieves higher awareness and conversions with ROI Revolution's YouTube video remarketing

Brighton Utilizes YouTube & Video Remarketing to Increase Awareness & Conversions

Brighton, a jewelry brand known for custom-designed jewelry, handbags, and accessories, wanted to grow online revenue and improve remarketing performance. In 2015, Brighton partnered with ROI Revolution to test YouTube video remarketing, building on existing video content to reach engaged shoppers and drive more transactions within a tightly managed budget.

ROI Revolution launched and optimized a YouTube instream video remarketing program, focusing on previous purchasers, cart abandoners, and highly engaged users while bidding down on mobile and tablet traffic. The campaign quickly delivered nearly 9,000 views, 300+ clicks, and more than 150 conversions in November 2016 alone, and Brighton achieved nearly a 7:1 ROAS with over 10% of remarketing transactions coming from YouTube video ads.

Brighton