Case Study: artisan special gifts achieves 2.7 million CTV impressions and 55.8k website clicks with ROI Revolution programmatic advertising

Artisan Special Gifts drives 55.8k website clicks with ROI Revolution

Artisan Special Gifts, a $125MM+ brand in the artisan special gifts industry, partnered with ROI Revolution to find new strategic ways to drive awareness and sales during the holiday season. The brand's challenge was to reach new audiences and drive conversions in a time of economic uncertainty, moving beyond flat growth by testing innovative channels.

ROI Revolution implemented a full-funnel programmatic advertising strategy utilizing Connected TV (CTV) for prospecting and Display for retargeting. Users who watched a CTV ad were shown retargeting ads linking to the website. This solution drove 2.7 million CTV impressions, 55.8 thousand website clicks, and a click-through rate 3 times higher than the industry average, successfully supercharging the brand's impressions and clicks.