Case Study: a home goods brand achieves 34% higher mobile conversions with ROI Revolution

a home goods brand boosts mobile conversions 34% with ROI Revolution

Home Goods Brand, an industry-leading home goods retailer, sought to improve its website to boost conversions and provide a more seamless customer experience. They partnered with the digital marketing agency ROI Revolution, which employed its Conversion Rate Optimization services and RevolutionSuite platform to identify and eliminate friction points, particularly focusing on mobile usability and site navigation.

ROI Revolution implemented two key A/B tests. The first optimized the mobile menu and search bar placement, while the second redesktop top navigation to improve product findability. The winning mobile variation from ROI Revolution increased conversion rates by 34%, and the winning desktop navigation test increased conversions by 10.2%, successfully helping the brand grow conversions and reinforce its market leadership.