Case Study: Wego increases app installs with ROI Hunter

Wego Increase App Installs With Facebook Advertising

Wego, a major flight and hotel aggregator operating across 52 countries, wanted to scale app-install campaigns in the MENA region while avoiding overlap across existing Facebook ads. To support this, Wego worked with ROI Hunter and needed a marketing platform that could integrate with Apsalar and help manage campaigns more efficiently.

ROI Hunter used in-app automation rules and Performance Goals to optimize Wego’s Facebook app-install campaigns, pausing underperforming ads and improving reporting across Facebook and app analytics. The result was a 70% reduction in campaign management time, a 16% increase in app installs over four months, and performance that beat acquisition targets by 19% for iOS and 3% for Android.

Wego

Mohamed Anwar

Digital Marketing Manager