Case Study: Wallis boosts ROAS by 18% with ROI Hunter

Wallis boosts ROAS by 18% with ROI Hunter

Wallis, a clothing brand for women in the UK and Ireland, wanted to improve its return on ad spend by promoting newer products while also ensuring it did not advertise items with low stock. The challenge was to identify these best-selling new arrivals and low-stock items more effectively as part of its ongoing strategy.

ROI Hunter implemented its Product Performance Management (PPM) platform for Wallis. Using the platform's Segments solution, Wallis created a new product set for Meta campaigns that included products under 90 days old and excluded items with fragmented stock. This solution from ROI Hunter led to an 18% increase in ROAS, a 33% higher click-through rate, a 15% decrease in cost, and a 17% increase in the number of best-selling products.

Wallis