Case Study: Vodacom achieves 587% incremental ROAS with ROI Hunter

Vodacom boosts incremental ROAS 587% with ROI Hunter

Vodacom, a major mobile communications company, wanted to enhance its advertising creatives and leverage its existing product performance data from Adobe. They partnered with the PPM platform provider ROI Hunter to address both the creative and data aspects of this e-commerce challenge.

ROI Hunter implemented Meta's Power5 best practices and connected Vodacom's cross-channel performance data with its Adobe business data to create a single source of truth. This allowed Vodacom to create targeted product sets and use ROI Hunter's Template Editor to produce dynamic ads efficiently. The results were significant, including a 116% increase in incremental purchases, a 49% decrease in cost per purchase, and a 587% increase in incremental ROAS.

Vodacom