Case Study: Boutiqaat achieves +21% ROAS with ROI Hunter

UAE Fashion Shop boosts ROAS by 21% in 8 days with ROI Hunter

Boutiqaat, a major Middle Eastern luxury fashion and beauty e-commerce platform, wanted to use Facebook dynamic ads to increase online sales but struggled to identify the right products from their vast catalog of over 25,000 items to target new prospects. ROI Hunter set them up with its Product Performance Management (PPM) platform to address this challenge.

ROI Hunter's solution integrated product-level data to identify Boutiqaat's top-performing items, which were used to create a new bestsellers product set. This new set was tested against their original catalog, resulting in a 21% higher return on ad spend and a 21% lower cost per acquisition within just eight days. The success led Boutiqaat to replicate the strategy across other business territories.

UAE Fashion Shop