Case Study: Top Online Pharmacy achieves 26% higher ROAS with ROI Hunter

Top Online Pharmacy boosts ROAS by 26% with ROI Hunter

The customer, a top online pharmacy, faced a challenge with Facebook's dynamic product ad algorithm disproportionately spending roughly 50% of its impressions on just 1% of their 67,000-product catalog. To gain more visibility and control, they partnered with ROI Hunter, which utilized its Product Insights tool to analyze the catalog and identify underperforming segments.

ROI Hunter implemented a solution by creating multiple goal-based product sets for bestsellers, new arrivals, and undervalued products. This approach enhanced Facebook's algorithm, giving the client control over promotion and budget allocation. Within one month, ROI Hunter's strategy delivered a 26% increase in ROAS and a 7% increase in CTR for the client.