Case Study: Top Beauty Brand achieves 459% more transactions with ROI Hunter

Top Beauty Brand boosts transactions 459% with ROI Hunter

The customer, a top beauty brand, faced the challenge of spending excessive time manually creating and updating ads to maintain its brand image, causing it to miss opportunities to promote popular products. To improve revenue, transactions, and ROI for its dynamic ads, the brand partnered with vendor ROI Hunter and its product-level data platform.

ROI Hunter implemented a solution that utilized Google Shopping top impressions data to identify trending products for campaigns. The vendor's Template Editor (TEDI) was used to create automated, branded ads with conditional stamps like "New Arrival." ROI Hunter also enabled 12-hour retargeting to target abandoned carts. This strategy resulted in a 323% increase in revenue, a 459% increase in transactions, and a 45% increase in ROI for the beauty brand.