Case Study: Tipsport cuts CPL and automates long-term Facebook ads with ROI Hunter

Tipsport Using Dynamic Ads for Online Betting at Half the Price

Tipsport, a sports betting brand, wanted a Facebook campaign that could run long-term without constant manual restarts or adjustments while lowering cost per lead. To solve this, it worked with ROI Hunter and used the company’s automation and Template Editor tools to create dynamic, Facebook-ready ads from CRM data.

ROI Hunter built a valid feed from Tipsport’s CRM customer base and automatically generated updated creatives for new users, using graphic templates to keep ads visually consistent. The result was less manual campaign management, reduced ad fatigue, higher CTR, lower CPL, and the ability to run more ads at scale with the same budget.

Tipsport

Ondřej Tejkal

Marketing Manager