Case Study: STS Ranchwear achieves a 15x ROAS with ROI Hunter

STS Ranchwear boosts ROAS 15x with ROI Hunter

STS Ranchwear, a provider of western clothing and accessories, faced the challenge of an outdated website and ineffective online marketing. Their efforts resulted in a negative return on ad spend and a high cost per acquisition. They partnered with ROI Hunter to expand their marketing to Google Ads and begin running remarketing campaigns.

ROI Hunter implemented a solution using dynamic remarketing and search ads, later enhanced with Google Smart Shopping campaigns. This strategy leveraged ROI Hunter's product-level insights to create optimized product groups. The results were a 15x return on ad spend and an 84% reduction in cost per acquisition, dramatically improving their online performance.

STS Ranchwear