Case Study: STROPS Scales Across Europe with ROI Hunter

STROPS Smooth Scaling Without Remarketing

STROPS, an online fashion retailer, needed a simpler way to scale advertising across multiple countries with limited resources. The company faced the challenge of managing up to 200 campaigns across 7 countries, while lacking e-commerce data for optimization, dealing with a demanding campaign creation process, and having limited experience with Facebook’s native tools.

ROI Hunter helped STROPS focus primarily on Facebook prospecting using Facebook’s native tools and a clearer media approach, reducing complexity and avoiding audience overlap. As a result, STROPS expanded into 8 new countries in just 4 months, increased Facebook ad conversion rates by 31% and 44%, and achieved 2x higher ROAS, all while operating with fewer than 50 employees.

STROPS

Peter Ciganik

Chief Executive Officer