Case Study: STEP Conference achieves 400% sales growth with ROI Hunter

STEP Conference 400% Sales Growth with Smart Targeting

STEP Conference, a UAE tech event, wanted to increase awareness, attendance, and overall marketing performance as it grew from a regional conference into a world-class gathering. Working with ROI Hunter, the team used Facebook ads supported by tools like custom and lookalike audiences, Google Analytics goals, and A/B testing to improve targeting and lead generation.

ROI Hunter helped STEP Conference optimize campaigns through automatic rules, audience segmentation, and ongoing bid and budget adjustments based on website visits and page sessions. The result was a 400% sales growth, a jump in attendance from 700 to more than 2,000, and 4x higher ticket revenue, making STEP one of the fastest-growing conferences in the Middle East.

STEP Conference

Ray Dargham

Founder