Case Study: Sports Direct boosts conversion and cuts ad costs with ROI Hunter

Sports Direct boosts conversion 61% with ROI Hunter

Sports Direct, a major European sports retailer, faced the challenge of needing to refine their dynamic advertising campaigns to better utilize their first-party business data, such as product margin and stock levels, in order to future-proof their business. They partnered with ROI Hunter and its Product Performance Management (PPM) Platform to address this.

ROI Hunter implemented a solution that connected Sports Direct's strategic margin and stock-level data to their product catalog. This allowed them to create refined rules for their prospecting campaigns, excluding low-margin items and out-of-stock products. The results were significant, with one campaign seeing a 61% increase in conversion rate and a 33% lower cost per action. Overall, ROI Hunter helped Sports Direct reduce their PPM spend by €25.5k while increasing PPM revenue by €2.3M.

Sports Direct