Case Study: Splash scales 8X and boosts average order value with ROI Hunter

Splash Expand Into Multiple Markets and Scale by 8X

Splash, one of India’s leading fast fashion brands, wanted to improve its digital performance as it expanded beyond its strong offline store presence. The company needed a way to make performance marketing more scalable while maintaining efficiency, and turned to ROI Hunter for support with better targeting and campaign optimization.

ROI Hunter helped Splash use custom and lookalike audiences, target impact audiences, and cross-sell the right products to the right segments through its technology and ongoing campaign analysis. As a result, Splash increased average order value by 53%, scaled ad spend by 8X while maintaining ROI, and expanded into 2 markets.

Splash

Pallavi Thakral

Digital Marketing Manager