Case Study: Souq achieves 65% less campaign management time with ROI Hunter

Souq Advertising Growth and Easy Management through Google Sheets

Souq, the largest e-commerce platform in the Arab world, needed a simpler way to manage prospecting campaigns and share large creative files and ad copy across teams. ROI Hunter helped address these challenges with a dynamic campaign setup using Google Sheets and Dynamic Ads.

ROI Hunter implemented a Google Sheets-based workflow for updating campaign creatives, targeting, and product information, enabling seamless collaboration, live monitoring, and automated campaign management. The result was 65% less time spent on campaign management, 2x higher ROI, and a more efficient prospecting process across multiple categories and ad sets.

Souq

Warrick Godfrey

Senior Regional Marketing Director