Case Study: Invia achieves 106x ROI with ROI Hunter

Souq 106x ROI with Dynamic Product Ads

Invia, one of the largest travel agencies in the Czech Republic and Slovakia, wanted to improve the performance of its remarketing campaigns and show travelers more relevant offers based on what they had viewed or searched for. ROI Hunter helped Invia address this challenge using Dynamic Product Ads and a data-driven remarketing approach.

ROI Hunter implemented product feed optimization, high-quality creative, automated rules, and continuous campaign optimization to personalize offers with up-to-date pricing, discounts, and availability. The result was a monthly last-touch ROI of 106x, a 114% increase in revenue, a 41% lower cost per transaction, and an 85% higher conversion rate in two months.

Invia

Jan Kuchař

Online Marketing Specialist