Case Study: Slevomat achieves 3.2X ROI increase with ROI Hunter

Slevomat Personalising ads based on CRM data!

Slevomat, the leading inspiration marketplace in Central Europe, needed a way to promote new daily deals to the right audience without relying on re-marketing, since many offers were brand new and had no recent website activity to target. The company wanted to use its customer purchase history to better predict interest in specific deals, but had not yet been able to activate that data in Facebook advertising. ROI Hunter helped provide a way to personalize ads based on CRM data.

Using ROI Hunter’s Ultra Personalized Ads, Slevomat connected a deal-to-customer matching file to its database and automated Facebook ad delivery with dynamic signals and product recommendations. The result was a fully automated system that improved performance significantly, delivering a 3.2x increase in ROI, a 20% increase in CTR, and a 40% decrease in CPC.

Slevomat

Zdeněk Linc

Leader of Growth Hacking Team