Case Study: Sinsay boosts revenue and ROAS with ROI Hunter's SMART Segments and Segment Prioritisation

Sinsay boosts ROAS 13% with ROI Hunter

Sinsay, a fast-growing European lifestyle brand owned by LPP, wanted to increase key metrics like order revenue, transactions, and ROAS without limiting the visibility of its extensive product catalog. The challenge was to balance performance growth with catalog breadth. To address this, they worked with ROI Hunter and its Segment Prioritisation solution.

ROI Hunter implemented Segment Prioritisation, which used SMART Segments to automatically group products into top and poor performers. This allowed campaigns to naturally shift spend toward higher-value items. The solution delivered positive results across all tested markets, with the BA market seeing a 13% increase in ROAS, a 13% increase in order revenue, and a 14% increase in transactions. ROI Hunter helped Sinsay improve performance efficiently while maintaining full catalog coverage.

Sinsay