Case Study: Sephora achieves 43% higher ROAS with ROI Hunter

Sephora boosts ROAS by 43% with ROI Hunter

Sephora Brazil, a leading beauty e-commerce retailer, partnered with ROI Hunter to optimize their dynamic campaigns ahead of Black Friday. Their challenge was to increase revenue and achieve a stronger return on investment by gaining deeper visibility into product performance and finding a scalable way to act on those insights across their advertising channels.

ROI Hunter implemented its Product Insights feature to centralize product-level data, allowing Sephora to identify their top-selling products and create a dedicated bestseller set for Facebook campaigns. Using the Template Editor (TEDI), they built and scheduled dynamic ads. This solution led to a 17% reduction in spend, a 14% increase in revenue, and a 43% increase in ROAS for their Black Friday campaign.

Sephora