Case Study: Santa Lolla achieves 46% ROAS growth with ROI Hunter Smart Segments

Santa Lolla boosts ROAS 46% with ROI Hunter

Santa Lolla, a Brazilian women's footwear brand, faced declining return on ad spend (ROAS) and conversion rates as their large, mixed product catalog made efficient paid media investment difficult. Their challenge was that high-performing products were being diluted by poor performers, spreading the budget too thinly. They partnered with ROI Hunter to implement its Smart Segments solution to address this catalog efficiency problem.

ROI Hunter's solution used Smart Segments to automatically classify products and reallocate the budget based on performance, excluding poor performers and prioritizing top performers in Meta campaigns. This data-driven approach resulted in a sustained +46% increase in ROAS and a +53% increase in conversion rate. These gains were maintained even as Santa Lolla's total ad investment continued to grow, demonstrating the structural improvement delivered by ROI Hunter.

Santa Lolla