Case Study: Refurbed achieves 18% higher iROAS and 23% more conversions with ROI Hunter's CPV

Refurbed boosts iROAS by 18% with ROI Hunter

refurbed, a fast-growing marketplace for refurbished electronics in Europe, sought to improve its performance marketing by moving beyond static image ads. They partnered with vendor ROI Hunter to leverage their Catalog Product Video (CPV) solution, aiming to streamline creative production, diversify their catalog ads with video, and drive measurable improvements in return on ad spend and conversions.

ROI Hunter implemented a structured A/B test using their CPV templates for a key product segment. The solution included optimized templates and a specific 9:16 format for Stories and Reels placements. The test results demonstrated a clear win for the video creatives, achieving an 18% higher incremental ROAS and 23% more incremental conversions. These impressive results led refurbed to fully integrate ROI Hunter's CPV into their business-as-usual strategy.

Refurbed