Case Study: Raia Drogasil boosts ROAS, revenue, and app installs with ROI Hunter

Raia Drogasil boosts ROAS 466% with ROI Hunter

Raia Drogasil (RD), Latin America's largest drugstore chain, faced two key challenges with its Facebook advertising. First, the platform's algorithm was not promoting its best-selling products, with only 7% of the ad budget being spent on items responsible for 80% of revenue. Second, the company sought to significantly scale its app sales and improve its return on ad spend (ROAS).

ROI Hunter addressed these challenges using its Product Insights and Template Editor (TEDI) tools. For the first campaign, the "Hidden Gems" use case identified high-revenue products with low impressions, which were then promoted in a new Dynamic Ads for Broad Audience campaign. For the app, TEDI was used to create ads that encouraged users to download the app to check exclusive prices. The results were exceptional: ROI Hunter helped RD achieve a 395% higher revenue, a 466% higher ROAS, and a 254% increase in app installs, all while spending less than the projected budget.

Raia Drogasil