Case Study: Peixe Urbano achieves 182% higher ROI with ROI Hunter

Peixe Urbano Reach Higher Conversion with Photoshop Templates

Peixe Urbano, one of Brazil’s largest local commerce platforms, wanted to improve ROI and increase the number of transactions coming from Facebook while also automating campaign optimization so marketers could focus more on creative work. The company partnered with ROI Hunter and used Facebook dynamic product ads to re-engage recent site visitors and drive more relevant traffic.

ROI Hunter implemented upgraded Facebook DPA campaigns with dynamic, Photoshop-like templates featuring product images, logos, and discounted prices, plus Google Analytics-based product selection, A/B testing, and automatic rules to pause underperforming ads. The result was a 182% higher ROI, 163% more revenue from Facebook, and a 15.8% improvement in overall conversion rate, with DPA templates delivering a 142% higher conversion rate than other ads.

Peixe Urbano

Guilherme Borges

Marketing Manager