Case Study: MyShoe boosts ad spend and transactions with ROI Hunter

MyShoe Scale with Facebook Dynamic Product Ads

MyShoe, a leading Greek shoe retailer with a large Facebook following and thousands of products from hundreds of brands, wanted to scale beyond heavy re-marketing and reach new customers more efficiently. To support that growth challenge, they worked with ROI Hunter and the KoolMetrix agency using ROI Hunter’s advanced Facebook dynamic product ads.

ROI Hunter helped MyShoe build a well-formatted product feed, daily-updated CRM-based custom audiences, and automated product sets focused on bestsellers, then ran 300+ campaigns with dynamic ads and template-based creatives. The result was a 6x increase in ad spend, 5.8x more transactions, and 22% higher ROI, while keeping CPA at the same level and saving time on banner production and campaign management.

MyShoe