Case Study: Max Fashion achieves 26x ROI and better offline sales tracking with ROI Hunter

Max Fashion the First to Utilize Offline Conversions

Max Fashion, a retail fashion company within Landmark, needed a better way to measure which marketing campaigns were truly driving sales. Working with ROI Hunter, the team looked beyond online conversion data to connect ad spend with offline, in-store purchases while keeping customer privacy protected.

ROI Hunter built a secure bridge between Max Fashion’s CRM/store-user data and Facebook Offline Conversions, using hashed customer data to match sales back to campaigns. This gave Max Fashion a clearer view of omnichannel performance and helped optimize spend, resulting in 25K offline conversions, $564K in revenue, and a 26x ROI versus 2x online.

Max Fashion