Case Study: Max Fashion boosts TikTok CTR and lowers CPA with ROI Hunter's Bestsellers strategy

Max Fashion grows TikTok CTR by 47% with ROI Hunter

Max Fashion, a leading value fashion retailer in the UAE and GCC region, faced a challenge with its TikTok Smart+ campaigns. While their existing "All Products" catalog feed was generating solid results, they wanted to determine if a more curated, performance-led product strategy could improve efficiency metrics like CPC, CPI, and CPA without sacrificing ROAS. They partnered with ROI Hunter to design a test to isolate the impact of the product set.

ROI Hunter implemented a controlled two-way split test using their Bestsellers product set, which curated the most engaging and converting products from the catalog. The results were significant: the strategy grew the click-through rate by 47%, lowered the cost per conversion by 32%, and reduced the cost per acquisition by 15%. This gave Max Fashion a data-backed foundation to restructure their TikTok strategy around ROI Hunter's curated product sets.

Max Fashion