Case Study: Magalu increases ROI by 55% with ROI Hunter

Magalu increases ROI by 55% with ROI Hunter

Magalu, a leading Brazilian retailer and e-commerce marketplace, faced challenges in improving its digital marketing campaign performance, business intelligence, and overall profitability. To address these issues and prepare for Black Friday, they partnered with ROI Hunter and utilized its templates and Product Insights service.

ROI Hunter implemented a solution featuring multiple attractive advertising templates and an automated Creative Factory for generating product videos. They also developed custom dashboards for performance monitoring and used custom data integration to automate ads based on key insights. This approach led to a 55% increase in ROI and a 25% decrease in customer acquisition cost for Magalu. ROI Hunter's work also helped foster new seller engagement, a key part of Magalu's strategy.

Magalu