Case Study: Luxurena Achieves 58% ROI Increase with ROI Hunter’s Dynamic Video Collections

Luxurena Increase ROI Using Dynamic Video Collections

Luxurena, a leading Middle East e-commerce retailer of branded watches, had already built a strong Facebook campaign structure with ROI Hunter but wanted to scale further as CPCs and competition increased in the region. The challenge was to improve ROI without adding significant creative resources, especially since the brand relied heavily on dynamic ads and static images.

ROI Hunter addressed this by implementing Automatic Video Collections, using Luxurena’s existing feed to create dynamic video collection ads with no extra creative team needed. The split test showed clear gains: CPC dropped by 45.45% (roughly half), CTR nearly doubled to 1.819%, cost per transaction fell by 5.07%, and ROI increased by 57.65%, proving that the new creative format helped ROI Hunter drive more efficient scaling for Luxurena.

Luxurena

Muhammad Fawad

Head of Marketing