Case Study: L’Occitane increases revenue and ROAS with ROI Hunter

L’Occitane boosts ROAS by 74% with ROI Hunter

L’Occitane, a global cosmetics retailer, needed to adapt its Brazilian e-commerce operations during the COVID-19 pandemic. The challenge was to increase online revenue and ROI by gaining greater performance insight, strategically using business data, and creating agile campaigns. They partnered with ROI Hunter to implement its Product Insights feature and Template Editor for Dynamic Promotion (TEDI).

ROI Hunter's solution provided a single source of truth for product data and automated, template-based campaign creation. This allowed L’Occitane to launch highly targeted prospecting campaigns. As a result, they increased revenue by 62% and achieved a 74% increase in Return On Ad Spend (ROAS) in under one month.

L’Occitane