Case Study: Lança Perfume boosts transactions with ROI Hunter’s Catalog Product Videos

Lança Perfume boosts transactions 42.8% with ROI Hunter

Lança Perfume, a bold Brazilian women's fashion brand, was preparing to launch its Fall Collection and sought to enhance its Meta Catalog Ads. The challenge was to maintain brand identity and creative consistency while improving performance on key KPIs like revenue and ROAS. They partnered with ROI Hunter to test its new Catalog Product Videos (CPVs) feature.

ROI Hunter's solution used a template-driven approach to create Catalog Product Videos that combined a brand video background with campaign messaging and a discount offer. This allowed Lança Perfume to launch quickly with assets that were visually consistent and optimized for high-engagement placements like Stories and Reels. The campaign delivered exceptional results for ROI Hunter's customer, including a 42.8% increase in transactions, a 25.5% rise in revenue, a 25.4% uplift in ROAS, and a 59% decrease in CPA.

Lança Perfume