Case Study: Kuntokauppa achieves 130% higher ROAS with ROI Hunter

Kuntokauppa boosts Google Analytics ROAS by 130% with ROI Hunter

Kuntokauppa, a Nordic e-commerce sporting goods company, sought to create a more efficient advertising budget by ensuring they weren't overpromoting low-value and poor-performing products in their Facebook dynamic product ads campaigns. To overcome this challenge, they turned to ROI Hunter and its Product Performance Management (PPM) platform.

ROI Hunter implemented a solution using its Product Insights feature to create a product set that excluded poor performers based on spend-to-price ratio and ROAS. This allowed the budget to be reallocated to higher-performing products. As a result of this optimization, Kuntokauppa achieved a 130% increase in overall Google Analytics ROAS, a 22% reduction in Facebook cost per acquisition, and a 51% increase in Facebook click-through rate.

Kuntokauppa