Case Study: KIABI boosts conversions by 94% with ROI Hunter

Kiabi boosts conversion rate by 94% with ROI Hunter

KIABI, an international fashion brand under Al Futtaim, was struggling with a lack of transparency and control in its Google Smart Shopping campaigns. The automation was promoting its entire product catalogue, often ignoring items with competitive advantages. To gain more control and improve performance, KIABI turned to ROI Hunter and its Product Insights feature.

ROI Hunter integrated KIABI's product catalogue and analytics data to provide product-level insights. This allowed KIABI to create a high-performing campaign focused only on its top-selling products. The solution from ROI Hunter led to a 94% higher conversion rate, a 25% lower cost per order, and a 40% higher return on ad spend.

Kiabi