Case Study: KFC South Africa achieves higher ROAS and lower CPP with ROI Hunter

KFC South Africa boosts ROAS 89% with ROI Hunter

KFC South Africa, a major fast-food franchise, sought to boost online sales and improve advertising efficiency by implementing dynamic ads to reach the right customers with relevant menu items. They partnered with vendor ROI Hunter to utilize its dynamic product ads and scale their branded creative look across campaigns.

ROI Hunter set up dynamic product ads for retargeting and prospecting, used its Template Editor (TEDI) to highlight weekly deals and maintain branding, and employed its Product Insights tool to identify best-sellers. This solution resulted in a significant performance increase, with one campaign yielding an 89% higher return on ad spend, a 23% higher click-through rate, and a 43% decrease in cost per purchase for KFC South Africa.

KFC South Africa