Case Study: JioSaavn achieves 400% more conversions with ROI Hunter

JioSaavn boosts conversions by 400% with ROI Hunter

JioSaavn, India's leading music streaming service, faced the challenge of scaling user engagement by promoting relevant content without manually creating countless ads. They needed to automate campaign creation, integrate their data streams, and improve the user experience. To achieve this, they partnered with ROI Hunter to implement its dynamic advertising solutions.

ROI Hunter provided the infrastructure for Facebook dynamic ads and utilized its Template Editor (TEDI) and Creative Factory tools to automate ad and video creation. This solution enabled JioSaavn to scale their conversions by 400% and achieve a 75% cheaper cost per conversion. The video ads also resulted in a 67% lower cost per app open, driving dramatic growth for the music service.

JioSaavn