Case Study: JD Group achieves 89% higher ROAS with ROI Hunter

JD Group boosts ROAS by 89% with ROI Hunter

JD Group, a diversified South African retailer, was struggling with the below-par performance of its dynamic retargeting campaigns. Their bottom-of-funnel audience was not responding fully, so they partnered with ROI Hunter to improve their dynamic product ads (DPA) and scale spend while maintaining a stable return on ad spend.

ROI Hunter implemented its Refine Audience tool to exclude low-quality audiences and its Template Editor (TEDI) to swiftly create dynamic, branded ads. This solution significantly improved campaign relevancy and user engagement. As a result, JD Group increased its return on ad spend by 89%, achieved a 26% higher click-through rate, and was able to scale its remarketing spend by 339%.

JD Group