Case Study: Jarir achieves 64% higher revenue with ROI Hunter

Jarir increases revenue by 64% with ROI Hunter

Jarir, the largest retailer in Saudi Arabia, faced the challenge of creating automated prospecting campaigns that could effectively promote the right products from its vast online catalog. To scale its new user base, it needed to discover which of its thousands of products had the best conversion potential. Jarir turned to ROI Hunter and utilized its Product Insights feature to address this.

ROI Hunter's solution involved using Product Insights to combine product-level performance data from Facebook and Google Analytics for each individual SKU. This allowed Jarir to create automatically updated, data-driven segments for its campaigns. The best-performing segment, featuring best-sellers from Google Analytics, resulted in a 64% higher revenue, 15% more conversions, and a 19% lower cost per purchase. This approach ensured future campaigns would always automatically showcase products with the best conversion potential.

Jarir