Case Study: Jaded London achieves +6.7% Snapchat ROAS with ROI Hunter

Jaded London boosts Snapchat ROAS by 6.7% with ROI Hunter

Jaded London, a fashion-forward brand, sought to improve their bottom-funnel performance on Snapchat by optimizing their Dynamic Product Ads (DPAs). Their challenge was to enhance Return on Ad Spend (ROAS) and lower Customer Acquisition Cost (CAC) by improving how products were selected and promoted. They partnered with ROI Hunter to implement a more strategic, data-led approach.

ROI Hunter introduced an automated product segmentation strategy using live performance data from Google Analytics 4 to create a "Best Performers" segment. This solution, validated through A/B testing and Fospha's full-funnel attribution, focused ad spend on products most likely to convert. The results were significant: Jaded London achieved a +6.7% ROAS, a +6.5% increase in new conversions, and a -6.3% reduction in CAC without increasing their budget, allowing them to confidently scale the strategy globally.

Jaded London