Case Study: Imaginarium achieves 115% higher ROI with ROI Hunter

Imaginarium boosts ROI by 115% with ROI Hunter

Imaginarium, a popular Brazilian gift retailer, faced the challenge of maintaining revenue after the partial closure of their physical stores during COVID-19. Their goal was to increase overall ROI and maximize online revenue by making their dynamic promotions more data-driven and scaling the production of their branded ads. To address this, they partnered with vendor ROI Hunter.

ROI Hunter implemented its Product Insights feature to help Imaginarium create highly specific, goal-oriented product sets from their catalog. They also used ROI Hunter's Template Editor (TEDI) to efficiently build scalable, branded dynamic promotions with automated badges. This solution led to a campaign that cost 25% less while generating 61% more revenue. It also achieved a 72% higher conversion rate and increased their overall return on ad spend by 115%.

Imaginarium