Case Study: Mava Sports boosts CTR by 75% with ROI Hunter Slideshow DPA

How Mava Sports Used Slideshow DPA to Raise CTR by 75%

Mava Sports, a Romania-based e-commerce brand focused on cross training, workout, and nutrition products, was looking for a way to improve declining performance from static ad creatives and stay competitive in the US market. They needed a scalable way to create more engaging moving images without adding technical overhead. ROI Hunter helped address this challenge with its Slideshow Dynamic Product Ads (DPA) solution.

ROI Hunter implemented slideshow DPA ads using product feed data, website-crawled images, and predefined graphic templates to create animated, dynamic creatives at scale. By testing added product details, promotions, and lifestyle imagery, Mava Sports achieved a 75% increase in CTR and a 60% higher ROI compared with static-image dynamic ads.

Mava Sports

Mircea Adrian Joian

Co-Founder