Case Study: HipVan boosts ROI with ROI Hunter

HipVan Boost ROI with Dynamic Product Ads

HipVan, an online furniture brand based in Singapore, wanted to improve the return on investment from its Facebook advertising and scale its remarketing efforts more effectively. They turned to ROI Hunter for help with dynamic product ads and better campaign performance across Facebook and Google Analytics.

ROI Hunter built a unified dashboard to track Facebook and Google Analytics together, then restructured HipVan’s dynamic product ads by segmenting product sets, improving the feed, and optimizing creative assets. The strategy delivered strong results, including a 2x increase in ROI for DPA, a 2x increase in CTR, a 55% increase in ROI from Google Analytics, and an improvement in overall ROI from 8 to 25 based on Facebook’s default attribution.

HipVan

Sheryl Woon

Digital Marketing Marketer