Case Study: Hering boosts ROAS by 26% with ROI Hunter

HERING boosts overall ROAS 26% in one month with ROI Hunter

HERING, a well-known fashion brand in Brazil with over 700 stores, was facing a challenge with its Meta campaigns. While the campaigns were generating a high number of impressions, they were not delivering the direct conversions and profitability the company wanted. To increase revenue and optimize for profitability, HERING began working with ROI Hunter and its Sustainable E-commerce solutions.

ROI Hunter implemented a solution for HERING that involved promoting products trending on Google within Meta campaigns, retargeting visitors hourly, and using a Template Editor to build creatives at scale. This approach led to a 26% increase in overall ROAS and a 50% drop in cost per session within the first month. Remarkably, HERING reduced its ad spend by 17% while still increasing revenue by 4%.

HERING