Case Study: HabibiDeal increases ROI and conversion rate with ROI Hunter

Hack Facebook Pixel Events and Increase Conversion Rate by 341%

HabibiDeal, a fast-growing online marketplace in the UAE, relied heavily on indirect marketing and engagement-driven campaigns, but struggled to scale and accurately measure revenue and ROI from its ads. Working with ROI Hunter, the team needed a better way to track Fast Orders and optimize campaigns based on customer actions.

ROI Hunter implemented custom metrics, Performance Goals, an Add to Wishlist event workaround to track Fast Orders, lookalike audiences, and dynamic creative optimization through Template Editor. As a result, HabibiDeal saw a 2.6X increase in ROI, a 341% increase in conversion rate, a 75.4% decrease in CPA, and a 413% increase in transactions.

HabibiDeal

Sujil Kumar

Digital Marketing Manager