Case Study: Gina Tricot reduces return rates and boosts ROAS with ROI Hunter

Gina Tricot cuts return rate by 14% with ROI Hunter

Gina Tricot, a Swedish clothing company, partnered with ROI Hunter to enhance their dynamic promotions with product performance data. Their challenge was to increase online sales while avoiding wasted budget, and they later added a third goal: to scale their Meta advertising spend profitably by reducing product return rates and improving inventory turnover.

ROI Hunter implemented a solution that integrated Gina Tricot's return rate and days in stock data into their inventory. This allowed them to identify and limit the promotion of products with a high likelihood of being returned or that were slow to sell. The results were significant, with a 14% reduction in return rate, a 52% increase in transactions, a 17% rise in revenue, and an 11% improvement in return on ad spend.

Gina Tricot