Case Study: Gina Tricot achieves 83% higher ROAS with ROI Hunter

Gina Tricot boosts ROAS 83% with ROI Hunter

Gina Tricot, a Swedish clothing company, faced the challenge of improving their return on Facebook advertising while efficiently managing their product promotions and budgets during peak seasons. They needed a data-driven, automated tool to help identify the right products for their strategies and get their offers out effectively. They partnered with vendor ROI Hunter to implement its Product Performance Management (PPM) platform.

ROI Hunter's solution enabled Gina Tricot to automate their dynamic ad creatives and copy, scheduling promotions in advance to avoid Facebook's learning phase. They also used ROI Hunter's data insights to create automated, strategic product sets. This resulted in a 54% increase in transactions, a 28% higher conversion rate, and an 83% jump in ROAS during their peak season, while also saving significant time and reducing stress.

Gina Tricot